Microsoft Store & Xbox AI content policy for game developers (2026)
Short answer: Rules for live / runtime AI only. Policy 11.16: products with live generative AI must disclose it in metadata and in Partner Center, keep AI output within Store policies, and give users a way to report inappropriate content. 'Store' includes Xbox-branded stores.
Checked 2026-10-15 against the official page · verification: primary. Document version 7.20, published Sep 15, 2026, effective Oct 22, 2026. Not legal advice.
| Platform type | PC/console store |
|---|---|
| Disclosure | Rules for live / runtime AI only |
| Pre-generated AI content (made during development) | No separate disclosure rule for pre-generated assets in 11.16. |
| Live-generated AI (at runtime) | Disclose in metadata and Partner Center; in-product reporting path required; act on reports. |
| Asset sellers | n/a |
| Store label | Metadata disclosure |
What the policy says
"Products that contain dynamic content created by generative AI models in response to user inputs must: Disclose the use of live generative AI in the metadata. Note the use of live generative AI in Partner Center during the submission process."
"Provide a means for users to report inappropriate content to the developer. You must take appropriate actions based on those reported concerns."
"Unless otherwise specified, Store includes the Microsoft Store, the Windows Store, and XBOX-branded stores."
Before you submit
- List every AI-generated asset that ships (art, audio, text, code) and the tool and plan you used.
- Check each tool's licence for the plan you generated on. Free tiers that do not allow commercial use, per our data: Leonardo.Ai, Recraft, Tripo, Sloyd, Cascadeur, DeepMotion Animate 3D (AI mocap), ElevenLabs, Suno, Udio, Fish Audio, Murf AI, Rosebud AI, AIVA, GenPBR.
- If the game generates content at runtime, write down your guardrails and how players report bad output.
- Check copyright where you sell: see AI copyright by country.
FAQ
Do I have to disclose AI-generated content on Microsoft Store & Xbox?
Rules for live / runtime AI only. Policy 11.16: products with live generative AI must disclose it in metadata and in Partner Center, keep AI output within Store policies, and give users a way to report inappropriate content. 'Store' includes Xbox-branded stores.
What about runtime (live-generated) AI on Microsoft Store & Xbox?
Disclose in metadata and Partner Center; in-product reporting path required; act on reports.
Where is the official Microsoft Store & Xbox AI policy?
https://learn.microsoft.com/en-us/windows/apps/publish/store-policies
Sources
Other platforms: Steam (Valve) · itch.io · Fab (Epic asset marketplace) · Epic Games Store · Google Play · Apple App Store · Godot Asset Store · PlayStation & Nintendo · Can I ship it? checker
Cite this page
Asset Forge Index, "Microsoft Store & Xbox AI content policy", https://assetforgeindex.com/policies/microsoft-store-xbox, checked 2026-10-15. Data is free to reuse with a link. Machine-readable versions are listed in llms.txt.
Get the weekly what-changed email
Price changes, licence changes and new AI game-dev tools, pulled from tracked vendor pages every week. Free.
Form not loading? Subscribe on beehiiv.